The Effectiveness of Virtual Reality and Augmented Reality in Contemporary global formation

Abstract

Abstract

      The current research examines "The Effectiveness of Virtual Reality and Augmented Reality in Contemporary Global Art," which consists of four chapters. The first chapter addresses the research problem, which concludes with the following question: "What are the mechanisms and methods of employing virtual and augmented reality in contemporary global art?" The importance of the research lies in its ability to shed light on virtual and augmented reality technology and its impact on the visual arts. The need for this research lies in its ability to benefit fine arts colleges and institutes, as well as art libraries, thereby enriching the cultural knowledge of researchers and those interested in art. The study's objective is to " A-identify the effectiveness if virtual reality in contemporary global art, B Identify the Effectiveness of augmented reality in contemporary global art " The researcher then defined the research boundaries for the period from 2015 to 2025, and defined its most  important terms .                                                                                                                                          

The second chapter includes the theoretical framework of the research, which includes two sections: the first section addresses virtual reality in contemporary art, while the second section examines augmented reality in contemporary art. The chapter concludes with the most important indicators resulting from the theoretical framework. Chapter Three included research procedures based on the research community, which included collecting diverse international works and sorting a selected sample of (4) artworks by international artists that incorporate virtual reality and augmented reality technology. A descriptive analysis approach was chosen using the observation tool.                                                                                                                                   

Chapter Four included the research results and their discussion. The researcher reached a set of conclusions, the most important of which were :                                                 

1-The difference between virtual reality and augmented reality in the field of art is that the former often requires the viewer to be present in galleries and museums due to the need to wear virtual reality equipment such as helmets, sensors, and the like. Meanwhile, augmented reality offers the opportunity to view artworks from anywhere using augmented reality applications by scanning QR codes.                                         

2-Contemporary works are distinguished by their detachment from modern art and their reliance on advanced technology as a means of visual storytelling.                   

3-Virtual reality and augmented reality technologies have represented a qualitative leap in the process of interaction and immersion. Through them, contemporary artists have been able to engage the viewer in works of a modernist nature, after previously non-interactive art forms such as poster art during the modern period.                                  

The researcher reached a number of conclusions, the most important of which are:      

1-Technological media, such as virtual reality and augmented reality, have often replaced traditional art forms and expanded presentation methods to broader and more comprehensive horizons than before, prompting contemporary artists to exploit these media to their fullest potential.                                                                                          

2-The artistic methods used in our era have changed, and presentation methods have become the most important part of artistic productions. Presentation methods and mechanisms, as well as the provision of interactive elements and the attraction of attention through the use of virtual and augmented reality, clearly influence the reception process, determining the importance and extent of the work's impact on the recipient.                                                                                                                           

3-Contemporary artists have resorted to reformulating modern art and its schools by utilizing technology, such as virtual and augmented reality, in the production and artistic narrative process.                                                                                                      

The study concludes with recommendations and suggestions and concludes with a list of sources.