Difference and its role in enhancing visual discourse in modern textile designs

Abstract

Research Summary

The current research represents an important step in addressing the issue of color variation and its role in enhancing visual discourse in modern women's textile designs. Color diversity is a powerful communication tool, given the attractiveness and excitement it creates for fabrics. Therefore, the designer's use of color stems from his need to explore visual impact to arouse the ideal instinct for vision and reconcile aesthetic and functional goals. He relies on color as a tool capable of enhancing visual discourse, stimulating interest through its contrast or harmony, and its ability to express ideas. From this perspective, the researcher addressed the question that constitutes the problem of her current research:

• Does color variation play a role in enhancing visual discourse in modern women's textile designs? The importance of the research lies in focusing on the effectiveness of difference in modern fabric designs and creating the power of visual stimulation and excitement through the research's contribution to demonstrating the role of difference in enhancing visual discourse in modern fabric designs and presenting it to specialists and workers in the field of design. The objectives of the research lie in revealing the effectiveness of color difference and its role in enhancing visual discourse in modern women's fabric designs. Regarding the objective limits of the research on color difference in modern printed women's fabric designs, the spatial availability in local markets, and the time period within the period 2024-2025. The terms were identified and an operational definition was established for each term. This concerns the first chapter of the research, which consists of four chapters. Regarding the second chapter, which consists of two sections, the first addressed the concept of difference and the concept of color (diversity - contrast - contrast) in women's fabric designs. Regarding the second section, it discussed the concept of visual discourse in design and then addressed the topic of the symbolic significance of color and its role in enhancing visual discourse in women's fabric designs. The third chapter dealt with the research procedures, as the researcher followed the descriptive survey method (content analysis), and the research community was represented by (16) diverse models related to modern women's fabric designs, and (4) models were chosen intentionally at a rate of 25% of the total research community, and their selection came according to what serves the research objectives. After that, the models were analyzed and discussed. Then, the fourth chapter dealt with the research results and conclusions, among the most important of which: It appeared through the analysis that the designer relied on the effectiveness of the color difference of the vocabulary with the intention of excitement and drawing attention to the fabric, which enhanced the effectiveness of the communicative discourse at a rate of 100%, i.e. for all the researched models. Then, the research was attached to the list of sources.