The Aesthetic Of Rhetorical Devices In Fabric Greeting Card Design

Abstract

 Abstract

We can define the problem of our current research the possibilities of Al- Badi in designing of a Greeting Card made of fabric by posing the following question :

The two objectives of the research are to identify rhetorical vocabulary and the formal and aesthetic design horizons it carries. We also propose innovative designs for fabric greeting cards that employ rhetoric in all its forms and with a variety of technical colors. Thematic, spatial, and temporal boundaries were defined in the first chapter of our current research. The second chapter is the theoretical framework and includes the system of rhetoric, the system of rhetoric and imagination in greeting card design, some of which are legible (open) systems, and others are illegible (closed) systems. The second chapter also includes the systematic sources of rhetoric and its reflection on greeting card design. These sources include the simplistic theory (minimalism), the complexity theory (unexpected knowledge), and the fractal theory, on the one hand. On the other hand, our current research includes discussing the greeting card and the methods of implementing rhetoric in it, as well as the types of greeting card fabrics and the greeting card envelope. The third chapter includes the research procedures, as the research community consisted of (10) samples of greeting card designs made of fabric, and (3) design samples were chosen, i.e. (25%), according to the intentional sample method, as they meet the research objective and requirements. In addition, the fourth chapter includes the results, conclusions, and the proposed manual and electronic designs. Finally, the most important sources that the researcher relied on in writing her current research.