Emotional Communication and Its Reflection in Awareness Poster Designs

Abstract

Abstract 

Emotional communication constitutes a fundamental pillar in the design of awareness posters, as it enhances effectiveness, facilitates perception, and influences decision-making by establishing a strong relationship between the message and the recipient. Through the use of images, colors, and symbols, the graphic designer evokes specific emotions such as fear, empathy, or hope, ensuring greater impact and transforming complex information into messages that are easy to understand. This is particularly evident in health awareness posters related to breast cancer, where emotions act as a bridge connecting the recipient to the concept of the poster, thereby increasing the speed of interaction with the presented content.

Awareness posters have witnessed widespread dissemination and are considered one of the most important communication media due to the ideas, objectives, messages, and purposeful social and health content they convey. Accordingly, the research is structured into three chapters. The first chapter addresses the research problem and poses the following question: What is emotional communication and how effective is it in the design of awareness posters? The research objective focuses on revealing emotional communication and its effectiveness in awareness poster design. The second chapter presents the theoretical framework, including two sections: the role of posters in raising community awareness, and the dimensions of emotional communication in awareness poster design. The third chapter presents the main findings of the research, which include:

          1.Emotional communication is a key element in enhancing the effectiveness of awareness posters, as it contributes to building an emotional connection between the visual message and the recipient, leading to higher levels of attention, understanding, and response compared to posters that rely solely on direct presentation.

    2. The study demonstrates that awareness posters incorporating emotional dimensions possess a greater ability to influence behavior, particularly in health-related issues such as breast cancer awareness, where emotional stimulation motivates recipients to adopt positive attitudes, including early screening and seeking medical consultation