Media hegemony and its representation in pop art

Abstract

Abstract of the research

This research is concerned with studying (media hegemony and its representations in pop art) and includes four chapters:

The first chapter is devoted to explaining (the research problem - the importance of the research and the need for it - the research objective - the research limits - defining and defining terms). The research problem was summarized in answering the following question: (What is media hegemony and its representations in pop art.(

The importance of the research was evident in that it benefits those interested in the plastic arts movement in general by reviewing the research results and conclusions.

The researcher found that there is a necessary need for this study, represented by the fact that the topic has not been studied in this detailed manner, and to provide scientific material that meets the needs of Iraqi libraries.

The research has a comprehensive goal, which is: to identify media hegemony and its representations in pop art, and as for the research limits, it was determined by studying media hegemony and its representations in pop art.

The second chapter included the theoretical framework, previous studies and their discussion. The second chapter dealt with three topics: the first topic: media dominance, while the second topic: pop art. The chapter also included the indicators that the theoretical framework and previous studies concluded. The third chapter was concerned with the research procedures that included the research community of (30), and the research sample of (3) models in order to achieve the research objective with a percentage of (10%) of the community of the community framework in the intentional manner, then the research methodology, the research tool, and the analysis of the sample models). The fourth chapter included the research results, conclusions, recommendations, and proposals. Among the results that the researcher reached are:

1. Contemporary visual achievement has appeared as an advertising material that promotes economic and political content and social relations. For example, it advertises trademarks, or expresses an entity or style, focusing its attention on spreading a specific culture, by forming scenes loaded with signs and symbols that have a discourse based on excitement and visual attraction, the aim of which is to draw a mental image that arouses a desire to accept and consume the content.

 2. Everything used in daily life was used in the artwork, including common household items, with attention to the smallest details of the outside world, which we do not give importance to, because they are familiar and linked to the spontaneity of life, they express the world of marginalized things.

From the conclusions:

1.Western media has made it clear that its members live in a society that depends on the image, as it is primarily preoccupied with superficial production and consumption, and superficial imitation as a result of the rapid movement, as they are symbols that invade the world in representing interest in quantity, automated manufacturing and quotation, and these media have their advantages, as they lead to improving the standard of living and external conditions of life, satisfying human needs and providing entertainment and amusement, and their impact is not limited to these matters, as they have isolated the mind and personality and subjected them to their culture, so this was effective represented by the visual achievement that embodies the control of the relationship between the commodity and the consumer.

2. Media dominance imposed the idea of ​​the global village era on the world, as the technological revolution and the dominance of the economic factor over human destiny appeared, and a culture spread in which it is impossible to talk about history or its experiences, and it is spread by decision-makers and the media, when it imposes itself spontaneously on the interest of every human being, so that this becomes clear in artistic works.