Simulacra representations and iconology inclusion in fashion design

Abstract

Abstract
The study examines the concepts of simulacra and iconology, starting from the question of their formal variables and the interrelations between them in fashion design. The research explores the essence of simulacra, their formal variables, the nature of iconology, its formal characteristics, and the mechanisms and frameworks of interaction between simulacra and iconology. It also investigates the role of technology in enhancing their variables and applications in fashion design. Four case studies were analyzed, focusing on the works of designers )Iris van Herpen and Alexander McQueen(. These were examined based on specific axes derived from the research propositions. The findings and conclusions indicate that the frameworks of simulacral composition and the symbolic meaning of iconology enrich the design compositions of fashion, producing designs that transcend conventional frameworks. These elements enhance the design process by providing diverse options and foundational principles.