The impact of artificial intelligence in developing advertising campaign strategies

Abstract

Abstract:

Recent years have witnessed a tremendous development in the field of artificial intelligence, where this technology has significantly impacted various aspects of life, including scientific, technological, and even humanitarian fields. Prominent examples include the proliferation of smartphones and smart TVs, which have become integral parts of daily life.

Technological innovations have contributed to transforming many manual processes into automated ones, leading to improved efficiency and reduced errors. Among the fields that have greatly benefited from these developments is the advertising sector, which has undergone a radical transformation thanks to the employment of artificial intelligence techniques. Current research focuses on exploring the impact of artificial intelligence on advertising campaigns and how it might shape the future of this field. The research also aims to understand the impact of artificial intelligence on advertising campaigns and what the future of the advertising industry will be like. The research used a descriptive method to analyze available technologies and their impact, along with a quantitative method represented by a questionnaire that included 50 advertising design specialists. The research arrived at a set of important findings, most notably that using artificial intelligence as a technological tool allows designers more room for creativity while saving time and effort, ensuring high-quality results and reducing the error rate. Artificial intelligence techniques are also capable of analyzing massive amounts of data quickly, helping generate innovative ideas and improve customer experience, thus attracting new customers and retaining existing ones. Furthermore, artificial intelligence contributes to improving the speed of communication and service delivery, strengthening the relationship between companies and customers and increasing demand for products and services. These benefits confirm that artificial intelligence does not eliminate the role of the human designer, but rather supports it and provides it with advanced tools to achieve its goals more efficiently.