The impact of artificial intelligence on developing the skills of design department students: the advertising art course as a model

Abstract

 Abstract:

The research explores the impact of artificial intelligence on developing the skills of Design Department students in the subject of Advertising Art. It is divided into four chapters: Chapter One presents the methodological framework, defining the problem through the question: What is the effect of artificial intelligence on enhancing the artistic appreciation of design students in Advertising Art? The aim is to identify AI’s effect on skill development.

Research boundaries:

Spatial: Iraq, University of Babylon, College of Fine Arts.

Temporal: Academic year 2024–2025.

Subject: The effect of AI on enhancing design students’ skills in Advertising Art.

Chapter Two covers the theoretical framework in two sections: the first on artificial intelligence, the second on Advertising Art. Chapter Three explains research procedures, population, tools, and analysis. Chapter Four presents results, conclusions, recommendations, and suggestions.

Key findings:

The experimental group showed notable improvement in practical and theoretical skills after using AI tools, with statistically significant differences favoring them over the control group. AI applications stimulated creativity and enhanced problem-solving in design.

Key conclusions:

Traditional methods in the control group showed a decline in performance, indicating a need for enhancement. In contrast, the experimental group’s significant progress highlights the effectiveness of AI in learning.