بنائية الفيديو وميزة الانتشار المؤسس على الابعاد النفسية للمتلقي (تحليل لمعروضات منصة التيك توك)

Abstract

Abstract

 The current research deals with concepts and ideas that emerged from the contemporary technological revolution and the resulting new and rapidly changing communication media in terms of use and influence on a wide spectrum of recipients of the messages of these media, after these media became an indispensable part for the recipients Because of the many ways in which it has contributed to fulfilling their psychological, emotional, intellectual and even informational desires and the desire to acquire knowledge by establishing, changing or improving the extent of information, as well as what these media have produced on the applied level and providing recipients with specific skills in various branches of daily life Thus, the research included the methodological framework, including the research problem, its importance, and its limits, arriving at the second chapter, including its theoretical foundations that examine the realization of the general concepts of the dramatic system, accompanied by communication developments and what they produced in terms of methods of production and reception, the achieved effect, and even the change in the method of thinking and performance Then comes the third chapter, which includes the research methodology, the sample, and the analysis of the selected ones according to what the theoretical framework produced, leading to the fourth chapter, which includes the results and their discussion according to what the analysis process of the selected samples produced and reaching the conclusions drawn from the overall research procedures, which can be representative of the nature of the subject. In recommendations and proposals that are consistent with the importance of the theoretical concepts presented, which together constitute a wide spectrum of practical applications that have clearly affected and continue to affect the lives of the recipients on a daily basis and in the various details of their interests and orientations