الإعلانِ المستقبليّ والعنصرُ المهّيمنُ جدلية الشّكلِ والتكنولوجّيا

Abstract

Abstract:

Since the beginning of advertising and its adoption of vocal calls, the use of ornate phrases and words, and gestures to promote and exchange goods, up to the seventeenth century and the emergence of pamphlets, posters, banners, and ship sides for advertising, it reached its peak of maturity in the nineteenth and twentieth centuries with the advent of modern printing and the spread of industry and large companies. In every transformation and development of advertising from one state to another, and according to each time period, there is a dominant element in the advertisements of that period, whether it is internal, such as design methods and systems and advertising theories, or external, such as modern technologies and programs, discoveries, and new materials, or prevailing ideas and ideologies. Therefore, those working in this industry need to be aware of the dominant elements in advertising, understand them, and keep pace with them in order to achieve the goal of advertising in a way that benefits society economically, intellectually, and socially, and to imagine and investigate its future. Advertising is one of the forms of communication in society, as it presents a specific message to the public. In light of the technological development occurring today, the doubling of production, and the intense competition in global markets, it has become necessary for producers to identify all means to maintain their presence in this large competitive field by understanding, perceiving, analyzing, and reassembling the data broadcast by the facts of this field of knowledge intellectually and technically, and trying to reach better opportunities for the future through research and studies on future development and its most important discoveries and trends. Therefore, we, as specialists and researchers in the advertising industry, must know the future of advertising and its predictions, what is the dominant element in it currently, and what it will be in the future to keep pace with the progress in this field, which indicates the availability of future alternatives for this industry, necessitating the development of our awareness and capabilities to keep up with the remarkable technological acceleration and to try to discover other applied fields of knowledge for the output of the current situation and to predict what this industry will become in the future, with artificial intelligence having entered its intellectual and executive structure. Therefore.