Guiding techniques and aesthetics in the creation of Iraqi books covers

الملخص

Abstract

The typographic elements are crucial in illustrating and emphasizing a certain facet or segment that the designer believes is essential to creating the advertising and promotional concept that the cover principally aims to promote. Designers have been eager to use the typographic elements of the cover to convey the idea through two messages in many cases: the first is textual and is represented by the book's title; the second is pictorial and reflects the content the book discusses within its folds. This is because the cover is the first visual message that aims to attract the recipient and grab his attention. The first, or functional, is split into two categories: the first involves using conventional typographic letters that are encoded into computers of all sorts, and the second involves using a simple Arabic calligraphy that represents ideals that typically exhibit both functional and aesthetically pleasing qualities. The second type of graphic is separated into two categories: computer-processed photographic pictorial that integrates with the cover's design elements and spaces. And Abstract pictorial, which makes use of forms, logos, illustrations, embellishments, and pictures that are in close proximity to the title's direction to convey the designer's opinions and guiding approach. The open space vision is a third kind of vision in which spatial activities are expressed through the expressive and symbolic use of color.