The artistic values of the collage in the designs of the commercial advertisement
Abstract
Abstract
This research is concerned with studying (the artistic values of the collage in the designs of the commercial advertisement). The research was divided into four chapters. The first chapter was devoted to clarifying the problem of the research, its importance, the need for it, its goal, its limits, and the identification of the terms contained therein. Is the role played by the various techniques in showing the aesthetic design of the Iraqi Shanasheel. And what distinguished the artistic values of the collage in the designs of the commercial advertisement?
The second chapter included two topics about me, the first (advertising design) and the second about me (the impact of the artistic values of collage on commercial advertising designs.
First, the results:
- The graffiti artist has deliberately embezzled his materials and raw materials, such as the colors that he obtains illegally and surfaces that belong to the public domain.
- The formations of assembly carving depend on the synthesis between different mediums. They may be soft and flexible things called (soft sculpture) such as felt, fabrics and ropes, or solid things such as wood, glass, plastic, cement, graphite, rubber, coal and other materials developed for the art of sculpture, which indicated the shift towards everything that is temporary, transitory and ephemeral and allowed Execution quickly.
Second: Conclusions:
- The intellectual transformations of the post-modern era and towards the trend of deconstruction, which called for the negation of all semantic and reference centers and foci of meanings, caused a transformation in the nature of artistic production, so the formal possibilities were endless, and the artist works without rules to formulate his own rules, just as no aesthetic theory can apply to it.
- Contrast was one of the characteristics of postmodern art. Artists did not previously try to expose to many diverse ideas or use different and varied methods, techniques, materials and materials such as the art of contemporary art, and this reflects the complexity of our current time and the extent of the lost and lost confidence felt by the postmodern artist.
Keywords: artistic values, collage, design, commercial advertising
