The aesthetic and intellectual dimensions in "Art Deco" as an entrance to advertising design

Abstract

Abstract

The research dealt with the first chapter of the methodological framework of the research, the research problem, the importance of the research and the need for a mechanism, the objective of the research, the limits of the research, the definition and definition of terms, the second chapter the theoretical framework and previous studies, the first section dealt with the history of Art Deco, its emergence and development, social conditions and important historical events that affected the emergence of the "Art Deco" style, as well as the influence of Art Deco by ancient civilizations, and the impact of ancient Egyptian art on the "Art Deco" style of transportation, simulation and simplification of elements, and how Chinese, Japanese and Indian art affected the style of " Art Deco", and the impact of Islamic art on the style of "Art Deco The second topic included advertising design and development, the history and development of advertising, as well as advertising in the Middle Ages, advertising in the sixteenth century, advertising in the seventeenth century, advertising in the eighteenth century and the beginning of the nineteenth, advertising in the twentieth century, previous studies, chapter III This chapter dealt with research procedures, first: research methodology, second: the research community, third:  Research sample, fourth: applied research tool Analysis of the works of the most important advertising artists in the style of "Art Decaux", Jean Dupas (1882-1964), Edward Macknight Kauffer (1890-1954), and Charles Loupot (1892-1962), Chapter Four This chapter dealt with first: research results, second: conclusions, and third: research sources